Will you sign a non-solicitation agreement?
Yes, always, and before I get access to anything. Send me yours or use mine. It covers not approaching, quoting or accepting direct work from your client, both during the engagement and after it ends. If you want it to survive the end of the relationship for a set period, say two years, that’s fine by me.
What if my client wants to talk to you directly?
That’s your call, not theirs and not mine. If you want me invisible, I stay invisible and everything routes through you. If you’d rather I joined calls, I’ll do it under your brand as part of your team. Plenty of agencies start with me hidden and open it up later once they’ve seen how I handle myself in front of a client.
Who owns the Google Ads account?
Whoever you want to own it, and in most cases that should be your client. I’ll work inside their account, or yours, or a new one. I don’t hold accounts hostage and I’ve never understood agencies that do. If we part ways, access stays exactly where it was.
What happens if the partnership ends?
You keep everything. The account, the history, the structure, the tracking setup, all of it. I’ll hand over cleanly to whoever comes next and answer their questions during the transition. There’s no notice period and no exit fee.
Do you white label the reporting?
Yes. You get the data and the written commentary in a form you can put your logo on and send. Written in plain English, so it makes sense to your client and to you. If you already have a reporting format your clients like, I’ll work inside that instead of forcing you into mine.
What size accounts do you take on?
Any. I’ve built accounts from nothing to over $1.5 million a month in spend, and I’ve run small local accounts because they mattered to the agency that brought them.
What does it cost?
It can be either a fixed fee that’s set at the beginning and doesn’t change if the account grows within reason. It can also be a percentage split of the management fee you charge your client. Whatever works best for you.
Do you manage Meta Ads?
No. I don’t believe you can be world class at both Meta and Google, so I don’t try. If you’re a Meta specialist, that’s a large part of why this works: we’re not competing for the same budget or the same conversation.
Do you work with freelancers and independent consultants, or only agencies?
Both. Some of the best relationships in this model are with one-person operations who are excellent at their discipline and get asked about Google Ads. You don’t need a team for this to work.
How many agency partners do you take on?
A small number, deliberately. I do the work myself, so capacity is real and finite. If I don’t have room I’ll tell you rather than take it on and stretch, which is the single fastest way to damage your relationship with your client and mine with you.
You’re in New Zealand. How does that work?
Yes. Most of my clients are in Australia and the U.S. and have been for years. I work to your calendar for calls and I’m responsive inside your business hours, whichever hours those are.
What if my client’s account is already a mess?
Good. That’s the easiest kind to improve, and it’s the fastest way for you to look like the person who fixed it. Bring me the worst one you’ve got.
