Fees

New Accounts – creating a new AdWords account from scratch
Existing Accounts – overhauling an existing account
Commission Only Management


New AdWords Account Setup

If you need a brand new AdWords account setup from scratch.

  • Initial consultation to learn about your business and customers, then create a USP/offers that attract new leads.
  • Setup conversion tracking (including call tracking)
  • Setup separate brand, general, competitors and remarketing campaigns
  • Keyword research to find relevant keywords to bid on initially
  • Upload my custom list of negative keywords
  • Create unique ads for each ad group to split test
  • Create all ad extensions, callouts, sitelinks, call and location extensions
  • Check/install Analytics code and link AdWords and Analytics accounts
  • Website quality score and conversion recommendations where applicable
  • Account setup under a new Gmail address to give you complete control of the account

Please note:

  • Google Display campaigns (except remarketing) and the creation of image ads are not included.
  • Setup fee will vary dependent on the size and complexity of the account.


Existing AdWords Account Overhaul

Overhaul of your existing account to get it into shape, i.e. eliminating wastage, maximising your top performing keywords, ads, devices and locations.

  • Initial consultation to learn about your business and customers, then create a USP/offers that attract new leads.
  • Check/setup conversion tracking (including call tracking)
  • Split existing campaigns into separate brand, general, competitors and remarketing campaigns
  • Mine two years search query history to find converting keywords and negatives
  • Create new high budget exact match campaign with top performing keywords
  • Eliminate wastage. Tighten campaign settings and eliminate broad match
  • Review keywords bids and bid modifiers
  • Create new ads for each ad group to split test against the incumbents
  • Create/update all ad extensions, callouts, sitelinks, call and location extensions
  • Check/install Analytics code and link AdWords and Analytics accounts
  • Website quality score and conversion recommendations where applicable

Please note:

  • Google Display campaigns (except remarketing) and the creation of image ads are not included.
  • Setup fee will vary dependent on the size and complexity of the account.


Commission Only AdWords Management

To qualify for commission only management, your account must be spending at least $10,000 per month.

Outsource the ongoing management and improvement of your AdWords account to someone who cares as much as you do.

Once your account has been setup or overhauled, you’re now ready for commission only management.

Emphasis is on achieving incremental gains in conversions at the agreed CPA compared to the previous month and the same month from the previous year.

  • Mine search query reports weekly to find new and negative keywords
  • Create new ad copy to split test against the incumbents in high traffic ad groups
  • Create and manage Bing ads account to generate more low cost conversions
  • Create Google Display campaigns with image ads based on the top performing text ads
  • Seek out direct banner placements with domains that are performing
  • Email and phone support as needed
  • Weekly report and analysis every Monday
  • Quarterly phone/in-person review meetings

Please note:

  • Not all these tasks will be complete in the first month, but over time starting with the highest ROI tasks.
  • Management fee is invoiced at the end of the calendar month and payable within seven days
  • All fees are invoiced in the currency of the AdWords account, i.e. if your account is in US dollars, then I will invoice you in US dollars.

Commission per Conversion:

The fee per conversion varies depending on how many conversions you generate a month. The more conversions you generate, the less the fee per conversion is.

I’ve tried using a rate table that applies to every business, but its not possible. Pricing for a very complex, $30k+ month account with rigid CPA limits is very different to a smaller account with more flexible CPA targets.

My fees are very competitive, so please enquire for pricing specific to your business.